The Top 7
Techniques of Persuasive Language
No matter what you do and what you want to achieve in your
life, there will come a time when you need to persuade
someone to see things the way that you do. This doesn’t
necessarily mean that they will agree with you, but you
will want to understand the basics of persuasive language
in order to increase your success in these kinds of
situations.
A metaphorical method
Just as in good writing, using other words can help you to
persuade someone to your viewpoint. Some of this isn’t
meant to be deceptive, but rather it will help to allow the
other person to see what you mean if they can not
understand it in the way that you are describing it. For
example, if you’re trying to explain the benefits of a new
water heater, you might want to describe it as the money
maker because of its efficiency and better energy
consumption.
Change what you mean
Another way to use language to persuade people is to change
what you mean what you are talking. This isn’t necessarily
about changing what you think, but rather changing what it
sounds like by changing the meaning. Better put, when you
want to change the way that a romantic or business partner
acts, you will try to change your persuasion into seeming
to benefit the relationship itself, rather than to change
the behavior. You don’t talk about what they’re doing
wrong; you talk about what you want them to do so that the
relationship can be better.
The words you choose
People can become persuaded by the details rather than the
bigger ideas. When you see a commercial for the newest
technological advance, don’t you find that you get swept up
in the new features rather than the overall use? When
you’re trying to persuade someone into seeing something the
same way you do, you can try to use more descriptive words
in order to make them see the situation the way that you
do.
Sales techniques
When sales people want to persuade someone to do something
or buy something, they use various forms of persuasive
phrases and words. For example, you can say something like,
‘Well, that’s good, but this is better’ or something like,
‘That’s not all.’ Think about your favorite commercials and
advertisements and slogans that they might have used. Try
to see how you might be able to incorporate their slick
moves into your next argument.
Punctuate for them
When you’re writing something down for your partner or in a
business situation, using important punctuation can help to
signify the parts that are most important to you. However,
you can go overboard with this as well. Too many
exclamation points can show that you might be a little
over-anxious or excited. They can also look like you don’t
know what words to emphasize so you just emphasize them all
with these pieces of punctuation.
Words that convey emotion
When talking with someone that you know well, you will want
to use words and phrases that they already associate with
something good. For example, in a romantic or personal
relationship, you can allude to inside or private jokes as
a way to make your current points. Or you can use words
that have special meanings to you in order to make the rest
of your argument seem relevant to their needs.
This will take planning on your part to consider what the
other person wants to hear from you and where they are
coming from in your conversation.
How you put your words together
If you’re trying to make someone feel comfortable, you will
want to use more casual language, while if you’re trying to
impress someone, a formal kind of syntax will yield the
better results for you. Realize who you are addressing and
what they will be looking for when you are speaking. This
method can also backfire when you aren’t comfortable with
the words that you are using. You will need to become
comfortable with what you are saying in order to show that
you are confident in what you are trying to tell them.
Persuasion is really about what you say and how you say it.
If you take the time to fully understand your audience as
well as what you want to achieve, you will be successful.
Cucan Pemo
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